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Beyond Basics: Future Trends in the Global Wipes Market


The global wipes market size was USD 3.87 billion in 2020. The market is projected to grow from USD 4.09 billion in 2021 to USD 6.22 billion in 2028 at a CAGR of 6.2% in the 2021-2028 period.

This information is provided by Fortune Business Insights™, in its report, titled, “Wipes Market, 2021-2028.”

As per our expert analysts, wipes are regarded to be a fundamental sanitary product utilized to maintain the sanitation and hygiene in households as well as in the environment. The rising alertness concerning health and hygiene maintenance has boosted the demand of the personal care industry.

List of Key Players Covered in the Market

  • Kimberly-Clark Corporation (U.S.)
  • NICE-PAK Inc. (U.S.)
  • Edge well Personal Care (U.S.)
  • Clorox Company (U.S.)
  • Orchid Paper Products Company (U.S.)
  • AbitibiBowater Inc. (Canada)
  • Kruger Inc. (Canada)
  • Asian Pulp & Paper (Indonesia)
  • Svenska Cellulosa AB (Sweden)
  • Hengan (China)
  • CMPC Tissue SA (Chile)
  • Sofidel Group (Italy)

Report Coverage

The report presents a general study of the market along with existing trends and imminent estimations to establish proximate investment gains. An in-depth examination of any upcoming opportunities, intimidations, competitions or driving influences is also stated in the report. Step by step, thorough regional analysis is offered.

The COVID-19 impressions have been added to the report to aid investors and business possessors to understand the jeopardies better. The key players in the market are analyzed, and their tactics to bolster the market growth are cited in the report.


On the basis of application, the global market is branched into personal care, household, and industrial wipes.

The growth of the personal care classification segment is attributed to the rising utilization of different diversities of personal care grocery items such as cleaning and hygiene, skincare, makeup, and hair cares by adults and children.

In terms of types, the market is segregated into the disposable and non-disposable wipes.

On the basis of distribution channels, the global market is classified into supermarkets & hypermarkets, convenience stores, specialty stores, online channels, and others such as shopping complex, and grocery stores.

Geographically, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Drivers and Restraints

Increasing Requirement for Hygiene & Cleanliness to Drive Demand for Wipes

Growing requirements of sanitation for personal hygiene purposes give surge to the demand for the bathroom and toilet tissues. Also, rising air pollution and dust issues have concurrently augmented the utilization of the kitchen tissue by the housekeepers to clean the vessels and additional kitchenware objects efficiently.

Rising trends of nuclear families across the world is thrusting the demand for such house cleaning items. This is anticipated to reinforce the wipes market growth during the forecast period.

Regional Insights

The market size in Asia Pacific was worth USD 1.27 billion in 2020. This is contributed by the amplified expenditure of customers belonging to the middle-class income group.

North America held a market share of 23.90% in the global market and owing to the huge urban population and advanced lifestyle of the population in the region.

The European region perceived a substantial wipes market share owing to the rising infrastructural amenities of hotels and hospitality and the accelerating tourist advents in the region.

Competitive Landscape

Product Invention and Effective Distribution Channels are Vital Factors for Market Growth

Product innovation & fundamental ability utilization are indispensable factors for companies to satisfy the rising demand for wipe products. Kimberly-Clark Corporation is the most important company associated to the market. The company is incessantly emphasizing on diminishing the carbon footprints from their processes.

Industry Development

  • July 2021: Glatfelter Corporation procured Jacob Holm & Sonner A/S, who is a manufacturer of sanitary napkins & wet wipe, to construct its production facility.

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