Page SEO includes site speed. Site speed is crucial to user experience. Say you wrote world-class content. It takes too long to load your website.
Is having such sites worthwhile?
Let’s get technical. Let me explain how site speed affects on-page SEO.
- I will explain something first.
- Presenting Core Web Vitals
- Core web Vitals affects rankings. And guess what? Web essentials include page speed.
People see how fast a SERP link loads when they click on it. This is crucial with Core Web Vitals, which evaluate loading time, interactivity, and visual stability.
Google determines the site’s user experience using core web vials. It has three main components:
- Largest loading-friendly paint.
- The first input delay handles interactivity.
- Finally, cumulative layout shift for visual stability.
PageSpeed Insights from Google shows how fast a website loads, proving speed matters. Google’s page presentation supports these claims.
The company confirms that page speed affects rankings.
John Muller from Google confirmed that user experience affects ranking in an AMA.
This Twitter screenshot shows John Muller discussing “previous site speed ranking factors.”
‘Previous site speed ranking factor’—what does it mean? A layman might think speed ranking was already a factor. Right?
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Web Vitals Core?
- Speed is a web essential. Why not improve its core?
- Three metrics from Google’s Core Web Vitals help measure and improve page speed:
- Largest Paint Content.
- Cumulative layout shift.
- FID: First Input Delay.
- Learn how to optimize all three.
Largest Paint Content
Optimize server response time: Respond quickly to requests. Assess hosting performance and consider a CDN to reduce latency and speed content delivery.
Prioritize above-the-fold content loading as critical rendering path. To render the largest content element quickly, optimize and compress images, use lazy loading, and reduce render-blocking resources.
Upgrade hosting resources: If your LCP is slow, upgrade your hosting plan or server resources to handle more traffic and improve response times.
The cumulative layout shift
Set video and image dimensions: Set image and video width and height to ensure the browser reserves space during loading. It prevents sudden layout shifts when images or videos load and keeps the layout stable.
CSS animations should not affect layout or shift elements unexpectedly. Animations should be optimized and not disrupt the user experience.
Use AdSense or Ad Manager code to load and reserve ad space on your website. This reduces ad layout shifts, improving CLS and user experience.
FID: First Input Delay
Minimize and compress JavaScript files to improve performance. To avoid blocking user interaction, remove unnecessary scripts and code and load critical scripts asynchronously or deferred.
Prevent long main thread tasks by analyzing and optimizing your website’s code. Faster processing and responsiveness improve FID scores.
Use browser caching and preloading: Reduce repeated requests by caching frequently accessed resources in the browser. Preload essentials like fonts and scripts for quick access.
Tips to Improve Page Speed and Performance
Optimize and compress images to reduce file sizes without compromising quality. Next-gen image formats like WebP improve loading times.
Minify CSS and JavaScript: Remove unnecessary characters, comments, and whitespace to reduce file size.
Set caching headers to store static resources in browsers to reduce downloads.
Server-level GZIP compression reduces file sizes and speeds up website loading by compressing files before they are sent to the user’s browser.
Consider a CDN: Implement a CDN to distribute your website’s content across multiple servers globally, reducing latency and using the closest server.
Track and analyze performance: Use Google PageSpeed Insights, GTmetrix, or WebPageTest regularly. Find ways to improve and track your progress. Do contact well known Professional Seo Company Uk.
Final Decision
I’ve proven Site Speed affects rankings. I also offered Core Web Vitals improvements.
SEO and user experience depend on site speed. Monitor core web vitals for optimal performance. Continuous optimization and website speed improvement are also crucial.
