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Global Grace: Regional Analysis of Feminine Hygiene Products Market 2024-2030


The global feminine hygiene products market size was valued at USD 39.66 Bn in 2022 and is projected to reach from USD 41.29 Bn in 2023 to USD 62.66 Bn by 2030, exhibiting a CAGR of 6.1% during the forecast period.

The sales of feminine hygiene products have grown tremendously in recent years as more women are gaining awareness on the importance of maintaining proper menstrual hygiene. Women residing in rural areas neither have access to proper menstrual hygiene products nor receive adequate education on the importance of the same. Such lack of awareness can have some serious consequences such as temporary infection in the genital areas and infertility. Such factors are expected to positively affect the feminine hygiene products market growth.

Fortune Business Insights™ displays this information in a report titled, “Feminine Hygiene Products Market, 2023-2030.”


  • Procter & Gamble Company (U.S.)
  • Unicharm Corporation (Japan)
  • Essity AB (Sweden)
  • Kimberly-Clark Corporation (U.S.)
  • Ontex Group NV (Belgium)
  • Edgewell Personal Care (U.S.)
  • Maxim Hygiene (U.S.)
  • Hengan International Group (China)
  • TZMO SA (Poland)
  • Unilever Plc. (U.K.)


Menstrual Care Products are Highly Used by Women to Effectively Manage Menstrual Cycle

Based on product type, the market is segmented into menstrual care products and cleaning & deodorizing products. The menstrual care products segment accounted for the largest feminine hygiene products market share as women use these products every month during their menstrual cycle.

Heavy Discounts and Bulk Purchases to Boost Customer Footfall at Hypermarkets/Supermarkets

In terms of distribution channel, the market is segmented into hypermarket/supermarket, convenience stores, drug stores, and others. The hypermarkets/supermarket segment holds a dominant position in the market as women buy their hygiene products in bulk at these stores since these shops offer heavy discounts on such products.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The research report offers an in-depth analysis of the industry and highlights prominent areas, such as distribution channels, competitive landscape, and key product types. The report also offers insights into the latest market trends and highlights key developments in the industry.

Drivers and Restraints:

Growing Menstrual Literacy Rate to Boost Market Growth

Feminine hygiene products play a vital role in helping women manage their period flow effectively. Nowadays, more women in the rural areas are receiving education on the importance of using products, such as menstrual cups, tampons, and sanitary pads, thereby boosting the menstrual literacy rate. Since there has been a commendable rise in the number of working women, the demand for these products has grown, thereby boosting the market growth.

However, low access of menstrual hygiene products in underdeveloped areas may hinder the market development.

Regional Insights:

Asia Pacific Market to Grow Considerably with Better Awareness About Menstrual Hygiene

Asia Pacific is expected to dominate the global market as the region is witnessing a notable rise in hygiene awareness in countries such as India and China.

North America and Europe markets have shown tremendous growth due to factors such as higher income level of women, better sanitation practice, and greater awareness about menstrual hygiene.

Competitive Landscape:

Key Market Players to Develop Innovative Products to Cement their Market Positions

Companies, such as Unilever, Procter & Gamble, Kimberley Clark, and many local and startup companies, are leading the market growth as these players are developing easy-to-use and safer feminine hygiene products. These products are being made with softer materials to minimize the risk of rashes and allergies, which will help them consolidate their market positions.

Key Industry Development:

  • June 2021: Callaly, a British manufacturer of menstrual management products, partnered with Sustainable Materials Innovation Hub (SMI Hub) to produce sustainable materials for menstrual hygiene products.

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