If you want to be successful on TikTok, you need to learn how to get more attention with your content. Part of your TikTok marketing strategy should focus on building an audience, but the most important part should emphasize how to get more views on TikTok. More views means more engagement; More engagement means building a strong social media following.
In this article, you’ll learn what a TikTok view is, why it’s important, and 6 ways to increase the views of your TikTok videos.
What Counts as a View on TikTok?
It seems that every social media platform has different rules about what ‘view’ dictates: ‘On YouTube, a view is only counted if someone watches your video for 30 seconds.’ On Facebook, this happens if someone watches your video for at least three seconds. seconds.” On TikTok, a view is counted when someone comes across one of your videos. Even if they scroll right away, they still count as a view.
Watch the instructional video The app’s educational content works well on TikTok, so get into know-it-all mode and share your wisdom with the world. Educational videos are extremely popular, but answering a frequently asked question or highlighting a surprising element of your industry, job or product can be a nice break from the endless dance marathon.
These vintage restock recycling videos receive significant views. Can three pairs of trousers be combined in one? We’re glued to the screen waiting to find out!
6 Best Ways To Get More Views on TikTok
Follow Viral TikTok Trends
Likewise, following viral trends is another great way to become more popular on TikTok. There are many types of trends: dances as mentioned above, challenges, memes, etc. One viral meme was Jennifer Lawrence’s use of a clip from her recent interview with Hot Ones (an interview in which stars answer questions while eating wings that get hotter and hotter) in which she repeats over and over, “What do you mean?” again.
One of the best ways to understand viral trends on TikTok is to spend a lot of time watching content on the platform. Check out your competitors and other brands’ accounts, but scroll a little every week to make sure you stay on top of new TikTok content ideas.
Make Good Use of Video Captions
Another great way to increase likes on your TikTok videos and get more views is to add closed captions to your videos. Subtitles can make your videos more engaging and encourage viewers to take action.
For example, if you want more people to watch the video to the end, you can add subtitles, such as “Wait” or “Continue watching.” You can also use subtitles to explain what’s happening in the video to people watching TikTok without sound.
Keep Them Watching
While it’s true that users only need to watch a fraction of a second of your video to “watch” it, they must watch the video to the end. The TikTok algorithm even prioritizes videos with a high completion rate. I want to share high-quality content, such as recommendations for the For You page.
So… how do you keep your audience’s attention “until the end”? Respond to their curiosity and offer added value. Involve them in the process from the first second by promising them what will happen if they keep at it (how-to videos and recipes are perfect for this!)
Share Your TikTok Content on Other Platforms
If you’re already an avid social media user, this tip is for you. TikTok is an emerging platform and although it has seen widespread use over the past year, many people are still not using it. If you have a lot of followers on other social media platforms like Instagram or Facebook, you can get users on those platforms to view your TikTok content.
To share your videos, simply click the share button on the side of the video screen. You then have the option to share them on major social media platforms such as Instagram and Your Instagram Story, Facebook, and Twitter. Instagram and Facebook have their video features that work similarly to TikTok. This makes it very easy to reuse your content and get more views.
Know Your Target Audience
Who is your target group? Knowing your customers and who you want to reach on TikTok can help you create content they want to see. When you create content that your audience likes, they’re more likely to engage with it, share it with their friends, and follow your account, leading to even more views.
First, create a typical customer. Create a profile that identifies exactly the person you want to reach, especially if you use social media data to do so. This will tell you what type of content each person would like to consume.
Then analyze your competitors. What do they publish? Better yet, which of your posts gets the most views and engagement? How can you apply similar strategies to your audience? Then start creating. Tailor your content to a specific audience. And adjust your content strategy based on reception.
Switch To a Professional Account
While switching to a business account won’t directly help you get more views, it can help you plan your strategy and increase your growth potential. Business account holders have access to additional features such as analytics tools that help you understand how your viewers interact with your content and how it can be improved. In addition, business account holders have access to exclusive sounds and a creative business center.
To convert your profile to a business account, simply go to the Settings tab and click Manage Account. Then you will see the option “Switch to professional account”. Follow the instructions and you can create a business account within minutes.
