Great website design is important for many things, including the streaming services we use and the smartphones we purchase. A well-designed website can make all the difference in the world, whether visitors stick around for a while or click away in a flash.
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Maximize your earnings
The combination of discovery and measurable data is a powerful force for driving improvements in content and user experience (UX).
Is your audience’s demographic and needs profile known to you?
User behavior changes and evolves quickly, even though you might think you know. In order to better address user needs in the here and now, it is essential to conduct frequent usability tests to validate assumptions about your site’s audience and their behavior.
Through the implementation of a data-driven website redesign, the American Cancer Society (ACS) was able to increase its revenue by 4.5 percent.
What gave them the idea? A new online donation form dedicated solely to breast cancer research has been developed by the ACS team. By tracking users’ actions on the site and noting any shifts in their requirements or objectives, the nonprofit improved the user experience for their top personas.
Maximize financial contributions made through online platforms
Donors’ ease of use and ability to discover all the ways they can help out the organization are key design goals for well-designed nonprofit websites. Donors should be able to make donations without any hassle.
With the help of a donor content strategy and excellent design, you can show current and potential donors the direct effect of their support.
Only in Canada can you find Jack.org, a nonprofit that equips and trains youth leaders to transform mental health. A website was essential for the Canadian nonprofit’s efforts to reach out to youth across the country.
Machine learning can captivate a new generation.
At least 25% of your online sales should be your own product or service. A combination of the product or service and an intangible emotion accounts for the other 75%.
When visitors engage with the material on your site, what emotions do you hope they’ll experience?
Gen Zers, defined as those born between 1997 and 2012, are easier to engage with if your website design is clear and consistent in its content style. When communicating with younger generations, it’s important to use language and terms that they are familiar with and use on a daily basis. Take into consideration aggregated data that can help you understand your users’ emotions.
Stay conversational and focused on taking action as you develop a voice and tone that suits your organization and connects with your users.
Enhance your website with contextual AI to create an emotional experience, engage the next generation, and increase your return on investment. Your end goal, rather than merely having a website, should be to provide a targeted experience.
In order to connect with people faster and help more prospective applicants become enrolled students, colleges and universities are deploying chatbots powered by artificial intelligence that users can control.
Get it in front of everyone
Make sure your site is accessible and inclusive by designing it to meet the specific needs of people with disabilities. This will help ensure that your site is usable by all users.
Be careful not to make accessibility an afterthought that you try to cram into a half-done design. In the end, it will be costly in terms of both time and money.
With 15% of the global population, or 1.3 billion people, identifying as disabled, it is imperative that you create a website that is accessible to all users in order to maximize your return on investment.
How does one go about creating an accessible website? Is it necessary to sacrifice eye-catching graphics in order to have an accessible website? Not quite.
Would you like to see more interaction on your site if you added motion? Very well. First things first: learn how people with vestibular disorders, like epilepsy, are affected by website movement. If you want your site to be accessible to all users, don’t use too much animation. Instead, use well-planned motion design that users can control, like having clear play, stop, and pause buttons on embedded videos.
Working in tandem with Ireland’s National Council for the Blind, Kanopi created an aesthetically pleasing website that complies with all applicable accessibility standards (AAA), the gold standard in web design.
Move up the Google rankings
In order to increase organic traffic and improve search engine rankings, a site needs to be well-designed and optimized for search engines. It’s as easy as that.
The organic click-through rate (CTR) for VITAS Healthcare. A trailblazer in the hospice movement since 1978, increased by 52% as a result of redesign. The CTR measures how many people who use a search engine actually click on a result.
What gave them the idea? With the addition of direct phone numbers, their meta descriptions became more meaningful and descriptive, allowing people to contact them immediately.
A meta description is a brief summary of your webpage’s content written in HTML. On a search engine result page (SERP) such as Google’s. It’s a little excerpt of text that shows beneath your page title and is about 160 characters long.
You might not always give much thought to the meta descriptions of the landing pages you create, but they are an essential part of good web design since they make your site discoverable.
Research and strategy are the foundations of a great design.
Every website design project begins with Kanopi’s commitment to accessibility. Website design that is both visually stunning and functionally sound is the result of a team effort between our strategists, designers, and developers.
A well-designed website requires more than just “sparkle and boom.”
When you use research to improve your strategy for user experience and conversion rates, you’ll see a real boom.
Do you want more people to give money? Increasing enrolment? More people signing up?
Knowing how visitors interact with your site and the information they anticipate finding is crucial. By basing your content strategy on user research. You can discover the sweet spot where user needs and organizational goals are met.
Putting the user’s needs first when designing a website is a tried and true method of converting casual browsers into loyal customers.
Great website design can impact the ability of nonprofits or higher education institutions to achieve their goals and boost ROI. We’ve only provided a handful of examples. Excellent site design has shown to increase revenue. Give and organic traffic, engage the next generation, improve accessibility, and save staff time. These results speak for themselves, in our opinion.
